Swoop is the brainchild of founders Tanya Grimson and Maria Dublin. While both were enjoying first time motherhood a meeting of creative minds occurred.
Tanya is one of Ireland’s leading fashion stylists and has been working in the media and fashion business for over 13 years with experience in art direction, editorial and commercial styling, PR and marketing. Maria has been working as an interior designer for 7 years and has worked with both private clients and some of Ireland’s leading international interior design companies. Owing to their respective backgrounds and genuine love for creativity and design, they realised that not only was there a niche in the market for selling Irish handmade design, there was in fact a true calling for it.
Individual boutiques were unfortunately closing down at the hands of the recession leaving handcrafters and artisans with no outlet to show or sell their work. However out of the crisis something new is born, as affected people began to tap into their creative resources and build a future for themselves through their design and creativity. It was through this need and desire to help showcase Irish talent that Swoop evolved over buggies, coffees and late night meetings last year.
Maria and Tanya are not only passionate about their industry and the people who work in it, they feel more than ever that it is time to put Irish Craft and design on the global map and to make Swoop.ie a worldwide one stop shop for all things beautiful, handmade and Irish.