YU is an Irish based Irish owned makeup Brush Company set up by renowned makeup artist Suzanne O’Neill. The name “AYU” is derived from an Indonesian word
meaning “very feminine, beautiful” Suzanne has worked in the beauty industry for over ten years in roles varying from beautician to makeup artist to product trainer and now lecturing. Over the years she found herself answering the same questions from clients when it came to makeup, “where did you get your makeup brushes?” While recommending mainstream brands was all well and good, she knew that the price tag attached to them would deter some of her clients from purchasing the most essential tools in their makeup kit.
It was from this that AYU was born. The idea was to develop her own brand of brushes that would deliver the same quality and ease of use as the top brands but at a more affordable cost. Now every woman can achieve a flawless look for less. AYU brushes are composed of both synthetic and natural fibres for increased durability and longer wear.
Her business partner and sister is Laura Maher. Laura has worked in marketing and distribution for the past nine years. Her experience in importing and distribution has brought all the expertise needed for AYU to source great products and to use the most cost effective channels to deliver amazing value to the end customer.
AYU brushes are currently available online here and will soon be available in salons across Ireland.
We hope you’ll take some time to browse through our brush range and if you have any questions please don’t hesitate in contacting us.
Yours in makeup,
Suzanne O Neill,